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By: Andrew Shaffer

While the press release may be “dead” for online companies with heavily-trafficked websites, small businesses–especially those selling offline goods and services–still issue and see results from press...

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By: Jonathan Rick

Thanks for your comment, Andrew. That’s a good distinction–though don’t you think that if they blogged instead of issuing boilerplate, small businesses would generate greater buzz?

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By: Andrew Shaffer

I think the distinction may be one of content rather than distribution method (although distribution methods are certainly in flux). Do journalists prefer chatty, blog-type press releases instead of...

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By: Jonathan Rick

Andrew: Exactly. Good question: Any ideas as to the right people to query–or, better yet, to publicize the query?

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By: Jonathan Rick

Here’s a start: Via Twitter, new media reporter, Paul Boutin, says he finds “releases quite helpful” these days (http://twitter.com/paulboutin/status/2575404814).

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By: Ladodreapse

Excuse me for being OFFTOPIC but what wordpress template do you use? It looks cool.

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By: Jonathan Rick

@Ladodreapse Thanks. Contact me for details.

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